Facebook is possibly the best brand-new business in the world today, but it's not bulletproof. So we asked the bfaculty mentors of BSchool’s diploma of business online, what they would change if they were made CEO of Facebook today. A few of the responses were based around enhancing the user experience, whilst some focused more on the office side of things.
A crucial issue was around the curating of individual feeds. Carolyn Creswell would switch to 100 % feeds, not the 16 % that users currently see. Emma Isaacs concurred, stating she would enable users to see everything in their feeds not simply the content that an algorithm believes they would have an interest in. Ryan Trainor believes that a balance could be fulfilled; permitting users greater control to personally curate their own feeds.
Adrian Giles would be keen for acquisitions while the stock price is high, since 'hopefully you wind up buying the men in the garage who may have one day eliminated you'.
David Trewern, a strong advocator of BSchools online business school, took a look at it from a marketing professional's point of view and would develop more analytics so that advertisements might end up being more appropriate. Likewise, Peter Williams thinks that users ought to have more control around personal privacy and the controlling of advertisements so that they can have more details from marketers that they're in fact thinking about.
Neither of Richard Forbes & Simon Crowe utilise the service & they reacted accordingly. Richard would be finding methods to get more people like him interested in joining Facebook, whilst Simon is a bit more old-school when it comes to social interaction and would merely 'turn it off'.
A crucial issue was around the curating of individual feeds. Carolyn Creswell would switch to 100 % feeds, not the 16 % that users currently see. Emma Isaacs concurred, stating she would enable users to see everything in their feeds not simply the content that an algorithm believes they would have an interest in. Ryan Trainor believes that a balance could be fulfilled; permitting users greater control to personally curate their own feeds.
Adrian Giles would be keen for acquisitions while the stock price is high, since 'hopefully you wind up buying the men in the garage who may have one day eliminated you'.
David Trewern, a strong advocator of BSchools online business school, took a look at it from a marketing professional's point of view and would develop more analytics so that advertisements might end up being more appropriate. Likewise, Peter Williams thinks that users ought to have more control around personal privacy and the controlling of advertisements so that they can have more details from marketers that they're in fact thinking about.
Neither of Richard Forbes & Simon Crowe utilise the service & they reacted accordingly. Richard would be finding methods to get more people like him interested in joining Facebook, whilst Simon is a bit more old-school when it comes to social interaction and would merely 'turn it off'.